Assessment + Strategy

When we give you our detailed report, you’ll know exactly what the accessibility issues are on your site, and have our customized recommendations about immediate and longer-term next steps to make your site more accessible.


Using both digital tools and manual testing, we’ll first perform a web accessibility audit using WCAG 2.1 AA standards. We will assess how the site appears to your visitors and customers, including testing your cart and checkout forms, and let you know where the accessibility issues are.

store front

But we’ll go further than an audit. We’ll ask you deeper questions about your customers, your products, their patterns and your site management processes. Because website accessibility requires ongoing maintenance and anticipating how your store will be growing and changing.


Out of our web accessibility audit and assessments, we will prepare a prioritized gameplan strategy for making and keeping your website more fully accessible, focusing on the most impactful and important changes first.


Some clients take that gameplan and use their internal or existing teams to execute the needed changes. Other clients have us implement remediations or continue in a consulting role to manage their accessibility efforts.


Our pricing for this assessment and strategy package varies depending on the complexity of your eCommerce site, but starts at $9,500. Very complex sites might see their pricing be $25,000 or more, and may benefit from a phased auditing plan.

Things that make sites more complex include:

  • Custom coding or functionalities
  • The number of plugins or special features
  • How much interaction customers have with their accounts
  • Product variations
  • Grouped and bundled products

See if we can help your site

Some accessibility firms will invite you to test your site using artificial intelligence (AI), using tools like the WAVE accessibility checker. You’re welcome to do that, but keep in mind…

  • AI only finds about 30% of accessibility issues (it can’t tell you whether your menu is keyboard accessible, for instance)
  • There are often both false negatives and false positives (things may be missed or flagged when they don’t need to be)
  • In our experience, most site owners don’t know how to evaluate this information to help make their sites more accessible.