ROI on Accessibility Calculator
Accessibility improvements to websites improve the user experience of ALL users, usually leading to improvements in conversions and revenue – in addition to reducing legal liabilities. The investment required for accessibility improvements varies based on the current level of accessibility and the size of the website – two aspects of how much work is required.
Use this calculator to find the return on an investment (ROI) in accessibility improvements – how long in months it will take to "pay off" the investment and start realizing revenue gains. (If you already have an amount to invest in accessibility in mind, skip to section #3.)
1. Current Accessibility Level
Rank the current level of your site accessibility from "1" a fairly high current level, to "5" a fairly low level. Choosing "I'm not sure" will give you options for a quick assessment.
The WAVE automated accessibility tester can give you a general idea about the accessibility of your website. Visit the site for the WAVE tool, enter your website homepage, and copy and paste the errors and contrast errors in the two boxes below.
2. Size of Your Website
Add together the total number of non-product pages on your site to the total number of products to estimate the size of your site.
3. Estimated Accessibility Remediation Investment
A smaller site with a higher level of current website accessibility might start with an investment of $10,000. A very large site with a lower level of current website accessibility might need to invest $100,000. Based on the answers you gave above, we estimate that you might need to invest this amount, but feel free to increase or decrease this number.
4. Brand Annual Revenue
5. Estimated Return on Investment
AccessiCart is available to support your team with testing and consulting about how to fix. Schedule a free, no-obligation call to learn more.
Schedule a call This tool is intended as a general estimator based on industry trends. In some very unique situations, accessibility improvements have resulted in more than a 3000% revenue increase. This calculator uses a much more modest range: from 0.5% to 2.5% revenue increase. Actual results may vary. While accessibility improvements often enhance user experience and conversion/revenue rates, AccessiCart does not guarantee any specific increase in revenue.