Accessibility Maintenance Plans

Let AccessiCart guide your journey to an accessible website.

Many clients come to us after struggling with their site accessibility, becoming overwhelmed with long lists of issues because they lack the right expertise and don’t know where to focus.

We’re doing accessibility differently.

Our monthly plans provide clear guidance and support for each step of the journey, helping e-commerce sites steadily improve their accessibility.

We focus on the most important issues first, guiding you in the right direction and opening up new opportunities along the way.

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Human and automated testing

Automated tools talk a big game, but they only cover about 30% of what’s really needed. We deploy our human expertise and include testing by real people with disabilities when needed.

No overwhelm

Our experts will be re-evaluating and re-prioritizing your identified focus areas each month, zooming in on unlocking potential customer barriers and impacts to conversions. You’ll always know what to work on next.

Issue tracking dashboard

All plans include an issue tracking dashboard where you can monitor progress on focus areas, get your questions answered by an expert and download monthly reports.

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Our Accessibility Maintenance Plans help you remove barriers for people with disabilities and meet legal requirements with confidence.

Experts will re-prioritize your identified focus areas each month. You’ll always know what to work on next.

Unlimited support and guidance for implementing fixes, re-testing, documenting the resolution.

Plans assess customer experience, which can be evaluated on any working website.

Reports document fixed issues, showing progress over time, which can be a valuable legal defense.

Pricing

1focus area

Best fit for new, static and low traffic sites

$599 per month

5focus area

Best for large sites with high developer bandwidth

$999 per month
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What Our Plans Include

  • Each month, one to five (based on your plan) new accessibility focus areas will be identified (through both automated and human testing) and prioritized — you will always know what matters most and what to work on next.
  • For each identified focus area, you can choose: have your own team or developers implement the remediation fix, with unlimited resources and guidance provided by AccessiCart; OR for WordPress sites, get a quote from AccessiCart for our team to implement the remediation.
  • All remediation fixes will be validated and documented.
  • Monthly reporting of focus areas in remediation and validated. These reports may be a crucial legal defense if the site is sued or fined.
  • View a sample report.
  • Dashboard with access to issue tracking history and downloads of previous reports.
  • White-labeled options and API access available.

Questions? Schedule a call

Around the world, various health and governmental agencies estimate that 20 to 25% of all adults have some form of a disability that requires adaptation. Leaving accessibility barriers in your website therefore means that you are effectively excluding 20% + of potential customers, who simply cannot use it! Most shop owners would never intentionally slam the door shut in the face of potential brick-and-mortar customers, but this is how accessibility barriers are experienced by people with disabilities.

In the US, the latest estimates show that people with disabilities represent $490B+ in disposable income, and they have very high levels of loyalty to brands that have made their shopping experiences more accessible. Websites that are not accessible are losing revenue to competitors with more accessible websites.

So in short, you should care because it reflects empathy and humanity, but also because not caring is losing your business real revenue.

The amount of legal responsibility your website carries towards accessibility varies by country and the size and nature of your website. The reality is that making your website fully accessible renders sizeable business benefits (as outlined in the previous question), but there are also minimum standards which must be respected. Here are a few non-exhaustive examples:

In the United States

While most public sector entities are required to be fully accessible, private business sites that provide functionality or information to the public and are funded by the government also typically have strict minimum legal requirements.

Additionally, private businesses without federal funding have legal obligations under the Americans with Disabilities Act Title III, which you may be familiar with as the legislation which requires wheelchair access to brick-and-mortar stores. A vast (and growing) number of ADA lawsuits are filed each year, costing companies millions of dollars. 84% of these lawsuits target eCommerce websites.

In Europe

The European Accessibility Act will start being enforced as of June 2025, and requires accessibility for almost all business websites with customers who live within countries within the European Union, irrespective of whether the business is based in the EU or not. 

Other nations

Many other countries have specific laws around accessibility, including Canada and the EU. These vary, but are generally aimed to require site owners to make their websites fully accessible, similar to legislation in physical stores.

Laws are consistently being updated, and the end journey here is a noble one: to ensure all websites across the world are accessible by truly everyone who has access to the internet, leaving no one behind.

If uncertain about your website’s accessibility obligations, consulting with legal professionals is recommended.

Put simply, accessibility is about ensuring every section of your site is available to be understood by people of mixed abilities, irrespective of what those are. This means that the implementation of accessibility necessities varies greatly between sites. Here are some examples of what accessibility upgrades may include:

  • Image ‘alt text’, meaning text descriptions of imagery for people with visual impairments
  • Nested headings, to enable people who use keyboard navigation to do so.
  • Color contrast, to enable people with visual impairments read efficiently
  • Video transcripts, to ensure audio content is easily understandable to everyone
  • Keyboard navigation capability, to ensure everyone can make their way through your whole site.

All of these also hold significant SEO and UX benefits to all your site’s users, so working on these is always win/win!

There are plenty of plugins which promise they will fix all accessibility needs on your site. The reality, however, is that they can only detect and fix about 30% of what typically needs to be done, as automation is pretty inflexible and incapable of navigating websites like real humans do, no matter how much AI you throw at it. AI also has a long way to go before it is accurate to a level where we can trust it: when it works well, it works brilliantly, but when it doesn’t, the problems can be hugely significant. That’s not a good bet to take with accessibility!

The European Commission recently made this statement: Claims that a website can be made fully compliant without manual intervention are not realistic, since no automated tool can cover all the WCAG 2.1 level A and AA criteria.

There are few plugins which instead recommend what needs to be fixed, helping you identify some of the issues. These tend to be better solutions, but also only tend to cover a small % of what’s impactful.

Our maintenance plans go beyond both solutions, offering you not only realistic insights to the things to focus on, but also helping you prioritize by impact/outcome and guiding you with what to work on effectively, from a proven team who are experts at accessibility.

This is a complicated question with a complicated answer! It’s complicated because of the differences in how accessibility applies specifically to your site in your type of business in your country during this period of time, and where your customers live. That means that no one can really ever guarantee that you will never get sued or fined: what we can do instead is ensure you’re consistently working on not letting it happen.

This is important: since accessibility is always-changing and not a simple one-off project. Showing you’re working on accessibility as part of your business planning is a very important part of your defense if you do get sued or fined. In fact, in the fall of 2023, the US Department of Justice published upcoming rules which will partly evaluate compliance upon having a regular process of feedback, testing and remediation

This is what we focus on: providing your site with that exact regular process, showing your commitment to making it happen effectively. Our documentation can, should the worst happen, be used as evidence that you are indeed making good faith efforts at making your site accessible to all users on your site. This is the best way to make sure you remain compliant!

This is a complicated question too! Measuring digital accessibility compliance is hard. Really hard. There are even a few situations where making something more accessible for people with one kind of disability makes the site less accessible for people with other types of disabilities!

In reality, it’s just not practically possible for sites to be 100% accessible to 100% of people with disabilities – especially sites like eCommerce with so many interactions and changing parts. This is why it’s taking so long to get legally definitive answers and in the US we are left with predatory lawsuits.

But in the fall of 2023, the US Department of Justice published upcoming rules which will partly evaluate compliance upon having a regular process of feedback, testing and remediation

Our plans provide you with exactly such a turn-key structured process. Your monthly reports are your evidence of good faith efforts at improving the accessibility of your site over time (of course, you have to actually make improvements, not just get the reports!).

Outside the US, legal accessibility compliance within many nations & governments are not usually court cases, but instead formal systems of complaints & fines. Also in these systems, having evidence of previous work on accessibility can be valuable evidence in the response process.