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Making Your Site Accessible to All

Mother holding baby and using a computer with one hand

Imagine visiting a website — your own website — if you couldn’t use your hands for keyboard & mouse. Or if you were blind. Or if you had a severe color blindness, and both green and orange buttons were perceived as brown. It might be hard. Potentially, really hard.

What can website owners can do to make their sites more accessible?

Relieved to know I'm not the only one who finds toggle switches puzzling sometimes. "The Confusing State of Toggle Switches" https://t.co/ukKZoE7SwJ pic.twitter.com/sMKdzKZXHc

— Steve Krug (@skrug) August 12, 2019
Does your website have confusing buttons, tabs, or links?

There are things that website owners can do to make their sites more accessible.

  • You can make sure there are things like larger buttons and code included that makes it easy for voice activated controllers to be used to navigate around your site.
  • You can add “alt text” descriptions on your images and charts for “screen readers” to describe images and visually represented information to people with visual impairments.
  • You can make sure that the color contrasts make it easy to find the right buttons.
  • Make sure that the links don’t just say “click here” or “more information”.
  • Make sure buttons don’t have ambiguous instructions.

Did you know that 1 in 5 people need website accessibility accommodations?

It’s estimated that some 20% of the general population has a disability that requires some sort of accommodation for website accessibility. Does your site prevent 20% of your potential users — potential customers, clients or donors —  from engaging your content? Wouldn’t it be great to get a wider audience pool for your website by making it more accessible to more people?

How do I know if my website is accessible?

You can start working on website accessibility by running your site through this online checker. This won’t be a complete website accessibility audit (it can’t check for keyboard navigation, for instance), but it should give you some ideas to get started. 

As we age, we are less able to see color nuances. Are senior citizens able to read your website?

[W3C Narrator presenting throughout]

There’s something about great design
that allows it to go practically unnoticed.

[Low color contrast demonstrated on a road sign, light blue background with off-white text]

But it doesn’t take much to make things confusing and frustrating.
Choosing colors with poor contrast makes navigating, reading, and interacting a real pain.

Good Design

Good design means sufficient contrast between foreground and background colors.
That’s not just text and images but links, icons, and buttons.

[Demonstration of high contrast colors on a phone screen, showing a map application using dark blue and white text contrast]

If it’s important enough to be seen, then it needs to be clear.
And this is essential for people with low contrast sensitivity.

Conclusion

Which becomes more common as we age.
With good colors, websites and applications
can be easier to use in more situations.

[A phone being held under a bright light, causing glare, but wording still can be seen because of high contrast]

Like in different lighting conditions.
Web accessibility: Essential for some, useful for all.

Visit w3.org – WAI – perspective videos for more information on Colors with Good Contrast.

[End of transcript]

Some accessibility improvements will be things you might be able to do yourself, like creating “alt text”. Other things, like color contrast, and aria labels might require some help depending on your site and your skill level.

We would be glad to answer any questions, and if our agency isn’t the right fit for your needs, we are happy to refer you to other resources.


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Our Accessibility Maintenance Plans help you remove barriers for people with disabilities and meet legal requirements with confidence.

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Published: November 17, 2019
Categories: Accessibility Tips

About the Author

Bet Hannon headshot

Bet Hannon

Bet Hannon has been working with websites for almost 20 years, and loves helping site owners learn how to remove barriers for people with disabilities.

Need help on your accessibility journey?

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AccessiCart offers accessibility maintenance plans for your website. Remove barriers for people with disabilities, widen your audience and meet legal requirements with confidence!

Learn more about Accessibility Maintenance Plans

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